ISpionage is the next tool on our list of useful competition research tools. Not only does it have a cool name, but it provides you with a comprehensive overview of what your competitors pay for to get their traffic and conversions.Ī) Analyze best-performing keywords of competitors for PPC ī) Find out how much competitors spend on paid search and organic Ĭ) View the most effective ad copy of competitors.Īnother tool to use for discovering all about your competitors' ads is WhatRunsWhere - a tool created precisely for monitoring ads.
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Question 3: What paid advertising options do your competitors use? Answer: Find out using an ad tracking tool. It uncovers their on-page optimization rates and keyword use by page element. What's working for them will likely work for you! SEO PowerSuite's WebSite Auditor shows the on-page strategy of your top SEO rivals.
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Knowing your competitors' backlinks will show you opportunities within competitors' profiles and develop a link strategy of your own. SEO PowerSuite's Rank Tracker will show you the ones who rank in the first search result pages for your top keywords - these are the ones to compete with.ī) Examine competitors' backlinks (use SEO PowerSuite's SEO SpyGlass). SEO PowerSuite is the tool that will tell you everything about your competitor's SEO efforts, including the strong and weak points of their strategies.īefore you say anything, remember that your main business rivals are not necessarily your SEO competitors, as the main business rivals could be targeting other channels than organic search. Question 2: What are your competitors doing in SEO? Answer: Find out using an SEO tool. Haven't decided what platforms to include in your SMM strategy and don't want to spend your budget on testing? No problem, just choose the one that worked for you competitor.Ĭ) Find out weak points of your competitor's products, and their good and bad social media customer service practices.Ĭomplaints that go out to your competitors online (as well as praises, let's be fair) will give you ideas for your own business, and customer support is worth looking at to learn what to do (or what not to do) if you face a similar problem.ĭ) For a more comprehensive list of ideas for competition research, look up our post on competitors. Set up an alert for the competitor and look at which platforms they got the most mentions. This will help you refine your own campaign.ī) Discover a competitor's most successful Social Media platforms. Simply set up an alert for any campaign that you like to track online, and see how often it gets mentioned by online users, how many impressions it has gathered, and the comments to it. Question 1: What are your competitors doing on Social Media? Answer: find out using a Social Media Monitoring tool.Īwario will tell you everything you need to know about your competitor's SMM strategy.Ī) Find out all about campaigns that were successful and unsuccessful.
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Read the carefully chosen list of best online spying tools based on questions we ask about our competitors - and pick the ones (tools, not competitors) you'd like to try. So what do we do to find out the rest of the story? We spy, and we use the almighty Internet for that (no, you don't just google the competitor's company - that's weak). And we (as business owners and marketers ourselves) know all too well that an excellent product is not enough. But the only thing immediately available is their product. Ideally, it's useful to know everything about your competitor's strategies, successes, and weak points. They are a source of extremely valuable information. Competitors are not only the companies that we have mixed feelings of hatred and admiration for.